Online video is one of the best venues to engage an audience - don't even think about excluding it from your online marketing mix! This new, exciting medium allows and individual or company to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. Believe it or not, this is the way that most people learn, and consequently, the way brands are created.

With online video marketing, you can reach a huge audience for a minimal investment, thus the ROI of online video marketing can be huge. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch at least one video online next year. That's 155.2 million people, and we're just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 10 billion online videos just in the month of December 2007.

Nothing is free in this world - the video-sharing sites don't charge to host your content, but getting your target audience to watch and forward your video is no easy task. That's where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn't.

There are specific steps one should take to maximize the chances of producing a popular (and widely viewed) web video campaign, and specific tools to help manage those steps. We have those tools and we use them on a regular basis for our clients.